Contact information
Research groups
Colleges
Asifa Majid
Professor of Cognitive Science
- Fellow of St Hugh's College
Research summary
Humans are one species and yet we speak 7000 different, mutually unintelligible languages each hosted in distinct cultural niches. How does this diversity of language, culture, and experience affect how people think and behave? Research in my lab investigates the relationship between language, culture, and cognition by conducting studies with adults in different cultures and sub-cultures, and by tracing how concepts develop over a child’s lifetime in diverse cultural contexts. The goal is to establish which aspects of cognition are fundamentally shared, and which are language- or culture-specific. This work combines laboratory and field experiments, as well as in-depth linguistic studies and ethnographically-informed description. This coordinated approach has been used to study domains such as space, events, and perception, with a special interest in olfaction.
Recent publications
ssociations of forest vs. urban environmental exposure with well-being and nasal microbiome composition: An exploratory pilot study.
Journal article
Lashus DC. et al, (2026), Environ Res, 291
Low-certainty modals not future tenses cause increased psychological discounting in English relative to Dutch.
Journal article
Robertson C. et al, (2026), Cognition, 267
The Lexical Typology of Sensory Perception
Journal article
Majid A. and Norcliffe E., (2026), Annual Review of Linguistics, 12, 367 - 385
Demographic and geographical determinants of human olfactory perception of 909 individuals inhabiting 16 regions.
Journal article
Drnovsek E. et al, (2025), iScience, 28
Gestural and Verbal Evidence of Conceptual Representation Differences in Blind and Sighted Individuals.
Journal article
Mamus E. et al, (2025), Cogn Sci, 49