Cookies on this website
We use cookies to ensure that we give you the best experience on our website. If you click 'Continue' we'll assume that you are happy to receive all cookies and you won't see this message again. Click 'Find out more' for information on how to change your cookie settings.

The present study compared the time courses of the cross-modal semantic priming effects elicited by naturalistic sounds and spoken words on visual picture processing. Following an auditory prime, a picture (or blank frame) was briefly presented and then immediately masked. The participants had to judge whether or not a picture had been presented. Naturalistic sounds consistently elicited a cross-modal semantic priming effect on visual sensitivity (d') for pictures (higher d' in the congruent than in the incongruent condition) at the 350-ms rather than at the 1,000-ms stimulus onset asynchrony (SOA). Spoken words mainly elicited a cross-modal semantic priming effect at the 1,000-ms rather than at the 350-ms SOA, but this effect was modulated by the order of testing these two SOAs. It would therefore appear that visual picture processing can be rapidly primed by naturalistic sounds via cross-modal associations, and this effect is short lived. In contrast, spoken words prime visual picture processing over a wider range of prime-target intervals, though this effect was conditioned by the prior context.

Original publication

DOI

10.3758/s13423-017-1324-6

Type

Journal article

Journal

Psychon Bull Rev

Publication Date

09/06/2017

Keywords

Audiovisual, Multisensory, Priming, Semantic, Sensitivity