Alejandro Salgado Montejo
Crossmodal Research Laboratory (Spence Lab)
My research focuses on understanding the influence of affective information on crossmodal correspondences. For example, I am interested in understanding how different shapes can be associated with a specific taste, and whether this effect is mediated in some way by emotional valence.
I have presented my research in several academic symposia and scientific communication events such as FENS, EBBS, the Pangborn Society Meeting, TEDxOxford, TEDxVillaCampestre, The Royal Institution, ESOMAR, The Experimental Food Society, and the SXSW Film Festival. Since the start of my career, teaching has been a top priority and so far I have given lectures and talks in several countries and have over 10 years of experience in public speaking.
My interest in applying scientific research to the real world has led me to engage in several projects in industry, government, and non-profit organizations. I have worked in topics such as packaging development and evaluation, behavioural finance, food, design, film, marketing, innovation, social behaviour and entrepreneurship.
Simple lines and shapes are associated with, and communicate, distinct emotions.
Salgado-Montejo A. et al, (2017), Cogn Emot, 31, 511 - 525
Drawing sounds: representing tones and chords spatially.
Salgado-Montejo A. et al, (2016), Exp Brain Res, 234, 3509 - 3522
The shapes associated with approach/avoidance words
Velasco C. et al, (2016), Motivation and Emotion, 40, 689 - 702
Assessing the expectations associated with pharmaceutical pill colour and shape
Wan X. et al, (2015), Food Quality and Preference, 45, 171 - 182
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength.
Velasco C. et al, (2015), Front Psychol, 6