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Carlos Velasco

Short Description

Twitter: @velascop

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Carlos Velasco

Research Affiliate


I'm an Assistant Professor at BI Norwegian Business School. I obtained my D.Phil. in Experimental Psychology at Oxford University in 2015. Following that, I worked first as a research fellow at the SCHI Lab, Sussex University, and then as a research fellow at the Imagineering Institute.

My research focusses on crossmodal perception, in particular on crossmodal correspondences in the context of sensory marketing, multisensory human-computer interaction, and multisensory design.

I'm interested in the practical applications of my research which has led me to work on several start-up and consultancy projects on topics such as multisensory experience design, food and drink, packaging, branding, and consumer research.

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Research Summary


Velasco, C., Woods, A. T., Petit, O., Cheok, A. D., & Spence, C. (2016). Crossmodal correspondences between taste and shape, and their implications for product packaging: A review. Food Quality and Preference, 52, 17-26. [link]

Velasco, C., Woods, A. T., Marks, L. E., Cheok, A. D., & Spence, C. (2016). The semantic basis of taste-shape associations. PeerJ, 4:e1644. [link]

Velasco, C., Wan, C., Knoeferle, K., Zhou, X., Salgado-Montejo, A., & Spence, C. (2015). Searching for flavor labels in food products: The influence of color-flavor congruence and association strength. Frontiers in Psychology, 6:301. [link]

Velasco, C., Salgado-Montejo, A., Marmolejo-Ramos, F., & Spence, C. (2014). Predictive packaging design: Tasting shapes, typefaces, names, and sounds. Food Quality and Preference, 34, 88-95[link]