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Health messages designed to address obesity are typically focused on the long-term benefits of eating healthy food. However, according to the insurance hypothesis, obese people are food insecure, and this causes them to be overly concerned about short-term consumption. As such, it is necessary to rethink public health messaging and consider how to reduce short-term insecurity by eating healthy food.

Original publication

DOI

10.1017/S0140525X16001515

Type

Journal article

Journal

Behav Brain Sci

Publication Date

01/2017

Volume

40