Cookies on this website
We use cookies to ensure that we give you the best experience on our website. If you click 'Continue' we'll assume that you are happy to receive all cookies and you won't see this message again. Click 'Find out more' for information on how to change your cookie settings.

© 2018 Taylor & Francis. In this chapter, we examine how smell has been developed as a tool for enhancing and maximizing the consumer experience - predominantly in retailing, but also in other consumer service environments, such as hotels and even airlines. We summarize some key benefits that designing smell into service environments might provide for both the consumer and service provider, and identify three critical factors that practitioners should consider when attempting to enhance the consumer experience through olfaction - namely, intent, ethics and congruency.

Original publication

DOI

10.4324/9781315666273

Type

Book

Publication Date

01/01/2017

Pages

123 - 131