Can people become more generous, cooperative and kind through transformative experiences? If so, how can people pursue and achieve these experiences? This research will study in detail a natural setting commonly associated with prosocial transformation: the Burning Man festival. The project will combine qualitative and quantitative approaches to examine the psychological mechanisms of prosocial transformations, how individuals’ expectations for transformation influence prosocial outcomes, and how people decide whether to pursue prosocial transformation. Finally, the new research will investigate what situational features are sufficient for inducing transformative prosocial experiences. Past research on prosociality suggests three key factors that may contribute to prosocial transformation: a moneyless economy; prosocial goals; and a festive atmosphere. The research team will perform a comparative analysis of events that share some, but not all, features of Burning Man, to isolate those that contribute most to transformative prosocial experiences. In doing so, this work will provide practical advice for those who desire prosocial transformation.
Molly Crockett awarded grant to study transformative prosocial experiences at Burning Man festival
7 April 2015