Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

© 2015 Elsevier Ltd. Two laboratory-based visual search experiments (Experiments 1 and 2) and an online survey (Experiment 3) were conducted in order to investigate the visual search for triangular foods. The results of Experiment 1 revealed that the visual search for a downward pointing triangular target was faster than when the same target pointed upward, regardless of whether the stimuli were simple geometric figures or photos of food. Experiment 2 replicated these results using images of both food and non-food packaging. Experiment 3 revealed that the same triangular stimuli were generally rated as less pleasant, less liked, and less familiar when they pointed downward than when they pointed upward. Taken together, these results therefore suggest that the cognitive processing of food images is influenced by incidental aspects of their visual appearance, and that such a pattern of results can also be extended to the case of food packaging.

Original publication




Journal article


Food Quality and Preference

Publication Date





26 - 35