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Tianyi Zhang

BSc (Hons, Sun Yat-sen University), MPhil (Cantab, Trust Scholar), GMBPsS


DPhil Candidate

Cross-modal perception applied in consumer psychology

My research specialises in multisensory experiences and sensory marketing, with publications on consumer behaviour in the fields of food and cosmetics. My research outputs have been featured on CBC Radio, Fox Communications, and more.

Current research fields:

- Sensory marketing theory
- Augmented reality and sensory experiences
- Implied motion
- Scent marketing

Teaching

Contract Lecturer, Survey-based research design for DPhil programs at Saïd Business School

Teaching Assistant, Visual Search Practical

Teaching Assistant, Social Psychology and Developmental Psychology Practicals

Tutors for undergraduate Research Assistants

Experiences

Research Assistant at Oxford Saïd Business School. Future of Marketing Initiatives

Oxford-Berlin Research Partnership Seed-Fund Project

Visiting Researcher at Smell and Taste Lab, Technische Universität Dresden, Germany

Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town

Undergraduate admission interviewer, Somerville Collge, University of Oxford

Principle Supervisor

Prof Charles Spence, Professor of Experimental Psychology

Co-supervisors

Dr Rhonda Hadi, Associate Professor of Marketing at Oxford Saïd Business School

Dr Clea Desebrock, Lecturer at the University of Oxford

Key publications

Recent publications

More publications

Research groups