BSc (Hons, Sun Yat-sen University), MPhil (University of Cambridge), GMBPsS
Cross-modal perception applied in consumer psychology
My research is centred around cross-modal cognition and consumer behavioural sciences. I am interested in how sensory inputs (vision, taste, smell, etc.) and technology can interact to influence consumer's decision-making.
Prof Charles Spence, Professor of Experimental Psychology
Dr Rhonda Hadi, Associate Professor of Marketing at Oxford Saïd Business School
Dr Clea Desebrock, Lecturer at the University of Oxford
Teaching assistants for Visual Search Practical, Social Psychology and Developmental Psychology Practicals
Tutors for undergraduate Research Assistants
Research Assistant at Oxford Saïd Business School
Visiting Researcher at Smell and Taste Lab, Technische Universität Dresden, Germany
Reviewers for multiple journals in sensory studies and registered reports
Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town
Orthonasal olfactory influences on consumer food behaviour.
Zhang T. and Spence C., (2023), Appetite