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Tianyi Zhang

BSc (Hons, Sun Yat-sen University), MPhil (University of Cambridge), GMBPsS

DPhil Candidate

Cross-modal perception applied in consumer psychology

My research is centred around sensory experiences and consumer behavioural sciences.

Current research fields:

- Sensory marketing theory
- Augmented reality and sensory experiences
- Implied motion
- Music components and emotions
- Cosmetics and sensory experiences

Principle Supervisor

Prof Charles Spence, Professor of Experimental Psychology

Co-supervisors

Dr Rhonda Hadi, Associate Professor of Marketing at Oxford Saïd Business School

Dr Clea Desebrock, Lecturer at the University of Oxford

Teaching

Teaching Assistant, Visual Search Practical

Teaching Assistant, Social Psychology and Developmental Psychology Practicals

Tutors for undergraduate Research Assistants

Experiences

Research Assistant at Oxford Saïd Business School (Current)

Oxford-Berlin Research Partnership Seed-Fund Project

Visiting Researcher at Smell and Taste Lab, Technische Universität Dresden, Germany

Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town

Undergraduate admission interviewer, Somerville Collge, University of Oxford

Recent publications

More publications

Research groups