Tianyi Zhang
BSc (Hons, Sun Yat-sen University), MPhil (University of Cambridge), GMBPsS
DPhil Candidate
Cross-modal perception applied in consumer psychology
My research is centred around cross-modal cognition and consumer behavioural sciences. I am interested in how sensory inputs (vision, taste, smell, etc.) and technology can interact to influence consumer's decision-making.
Principle Supervisor:
Prof Charles Spence, Professor of Experimental Psychology
Co-supervisors:
Dr Rhonda Hadi, Associate Professor of Marketing at Oxford Saïd Business School
Dr Clea Desebrock, Lecturer at the University of Oxford
Teaching:
Teaching assistants for Visual Search Practical, Social Psychology and Developmental Psychology Practicals
Tutors for undergraduate Research Assistants
Experiences:
Research Assistant at Oxford Saïd Business School
Visiting Researcher at Smell and Taste Lab, Technische Universität Dresden, Germany
Reviewers for multiple journals in sensory studies and registered reports
Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town
Recent publications
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Orthonasal olfactory influences on consumer food behaviour.
Journal article
Zhang T. and Spence C., (2023), Appetite
Contact information
+44 (0)7410 362952