Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

Tianyi Zhang

BSc (Hons, Sun Yat-sen University), MPhil (University of Cambridge), GMBPsS

DPhil Candidate

Cross-modal perception applied in consumer psychology

My research is centred around cross-modal cognition and consumer behavioural sciences. I am interested in how sensory inputs (vision, taste, smell, etc.) and technology can interact to influence consumer's decision-making.

Principle Supervisor:

Prof Charles Spence, Professor of Experimental Psychology


Dr Rhonda Hadi, Associate Professor of Marketing at Oxford Saïd Business School

Dr Clea Desebrock, Lecturer at the University of Oxford


Teaching assistants for Visual Search Practical, Social Psychology and Developmental Psychology Practicals

Tutors for undergraduate Research Assistants


Research Assistant at Oxford Saïd Business School

Visiting Researcher at Smell and Taste Lab, Technische Universität Dresden, Germany

Reviewers for multiple journals in sensory studies and registered reports

Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town

Recent publications

More publications

Social media