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Tianyi Zhang

BSc (Hons, Sun Yat-sen University), MPhil (Cantab, Trust Scholar), GMBPsS


DPhil Candidate

Cross-modal perception applied in consumer psychology

My research specialises in multisensory experiences and sensory marketing, with publications on consumer behaviour in the fields of food and cosmetics. My research outputs have been featured on CBC Radio, Fox Communications, and more.

CURRENT RESEARCH FIELDS

  • Sensory marketing theory
  • Augmented reality and sensory experiences
  • Visual dynamism
  • Scent marketing

Teaching

  • Contract Lecturer, Survey-based research design for DPhil programs at Saïd Business School
  • Teaching Assistant, Visual Search Practical, Department of Experimental Psychology
  • Teaching Assistant, Social Psychology and Developmental Psychology Practicals, Department of Experimental Psychology
  • Tutor for undergraduate Research Assistants
  • Tutor, Psychology and Social Connection, Lady Margaret Hall

Experiences

  • Visiting PhD Student, Department of Marketing, BI Norwegian Business School, Norway
  • Research Assistant, Future of Marketing Initiatives, Saïd Business School, University of Oxford
  • Oxford-Berlin Research Partnership Seed-Fund Project
  • Visiting Research Associate, Smell and Taste Lab, Technische Universität Dresden, Germany
  • Marketing Research Intern, Centre for Extra-Mural Studies, University of Cape Town, South Africa
  • Undergraduate admission interviewer, Somerville Collge, University of Oxford
  • Welfare Officer, Wolfson College, University of Oxford

Key publications

Recent publications

More publications