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Founded in 1997
Over 500 papers published
Over 6 international prizes
Prof. Charles Spence
We study the integration of information across the various different sensory modalities (hearing, vision, touch, taste, and smell) using a variety of paradigms and techniques. This exciting area of research is changing the way we view our senses, and contributing important new insights to the understanding of the brain. These insights can have major implications in the real world.
Traditionally, the five classic senses of vision, hearing, touch, smell, and taste have been studied in isolation by psychological and neuroscientific researchers. However, in the last few years, numerous examples of crossmodal interactions have been documented. This research has emphatically shown that even early sensory processing within a single sense is modulated by information in, and attention towards, the other senses.
We are particularly interested in questions relating to the role of attention in multisensory perception. Much of our work involves the investigation of multisensory illusions such as the 'rubber hand illusion' and ‘parchment-skin’ illusion. We are also interested in investigating how our understanding of multisensory perception can be used in a consumer psychology setting to improve the perception of everyday objects (i.e., foods and drinks). Additionally, we conduct research in other applied settings, such as studying the attentional limitations on our ability to talk on a mobile phone while attempting to drive a car. Finally, one area of growing interest in our laboratory concerns the temporal processing of information, and the synchronization of sensory signals.
We always require volunteers to participate in our research studies. This page tells you about the kinds of studies we do, and the tasks you would have to perform, if you become a volunteer. If you want to get updated about our recent research and/or publications, please follow us on Facebook page: https://www.facebook.com/xmodal
List of publications (1991 - present). Here you will find a list of all our publications.
We work with several partners in industry to apply what we know about basic perceptual interactions to real-world situations. Past projects have ranged from investigation of multimodal warning signals with Toyota to studies of colour-flavour interactions with Unilever.