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The climate emergency requires prompt, wide-scale, all-encompassing action. Here, we discuss how insights from behavioral economics and decision-making have been applied to the fight against climate change in the form of ‘green nudges’, or behavioral interventions prompting individuals to make more environmentally friendly choices. We further consider how the potential positive impact of green nudges can be maximized and sketch out future steps in the field of green nudging based on a framework which considers the characteristics of targeted behaviors, such as scale of impact, susceptibility to intervention, and heterogeneity across the population.


Journal article


PsyPAG the Quarterly

Publication Date



27 - 31